Nuclear Energy Awareness
MCRF has the privilege of being associated in a nation-wide media facilitation and awareness programme on nuclear energy...
 
Jaiviki Project
Team MCRF completed yet another innovative project by conceptualizing and executing the entire ....
 
Nepal: The Ascent to Anarchy
It was a big step forward by MCRF to step into the area of international relations with the publishing ...
 
La Terre a Disparu
The maiden activity of The MCRF Society was the production and launch of an animated short-film ...
 

» Milestones

Since its inception, MCRF has been actively involved in bringing together media and communication professionals from all over the world on a platform to exchange ideas, creativity and opportunities. It has also ventured in the areas of communication research and media academics.

Some remarkable accomplishments are like this:

  • La Terre a Disparu : The maiden activity of The MCRF Society was the production and launch of an animated short-film, The Earth Has Disappeared. The film was based on a French book titled La Terre a Disparu by Amarnath Hosany, a Mauritius based writer. The CD was launched at a grand function held in Lucknow on May 4, 2005. Among those present were Mr Amarnath Hosany from Mauritius, Mr J.S. Deepak (IAS), eminent journalists and media academicians. The CD was highly popular among educational institutions and has been in great demand for promotion of environmental conservation.
  • Canadian expert’s visit : Ms Sheila McLeod Arnopolous, an eminent Editor/Journalist from Canada, was invited to Lucknow on a lecture visit to Lucknow on December 15-17, 2005. Ms Arnopolous is a well-known writer and has won many awards for her works. Ms Sheila McLeod Arnopoulos retired from Concordia University in 2004 after spending 22 years in teaching, starting off as a part-time lecturer, before taking up a full-time appointment for 14 years. One of Canada’s most distinguished journalists, she is the winner of a National Newspaper Award for feature writing (1968) and in 1979 won the Governor-General’s Award for Non-Fiction for her book Le Fait Anglais au Quebec (co-authored with fellow journalist Domonique Clift).
  • Jaiviki Project : Team MCRF completed yet another innovative project by conceptualizing and executing the entire promotional activities of Jaiviki Institute of Entrepreneurship Training and Development. Javiki is a highly-acclaimed programme run by an eminent scientist under a Department of Biotechnology project involving Neem products. The MCRF produced a documentary about Jaiviki products, design of its product packages and its marketing communication.
  • Changing face of rural connectivity : The MCRF conducted a survey on this subject, sponsored by Reliance India Mobile. The survey, conducted during January-February 2006, covered rural areas of Lucknow, Unnao, Barabanki and Rae Bareli, and brought into focus the changing attitudes of people towards communication and the way of living.
  • Passenger satisfaction survey of Lucknow city bus service : The MCRF conducted a pioneering survey on the passenger reaction and satisfaction rating on the newly-introduced Lucknow Mahanagar Parivahan Sewa (LMPS) launched by the UP State Road Transport Corporation. It received overwhelming response from the people in general. The Passenger Satisfaction Survey (PSS) was conducted over a week on 12 different city routes during February-March 2006.
  • Out in the Field : MCRF scored another first by coming out with a path-breaking book on Reporting titled ‘Out in the Field’ written by Sanjay M. Johri. The book deals with some interesting chapters like News agencies, Development Journalism, Parliamentary Reporting and Elections in detail. The book has been printed by M/s Prakash Packagers, Lucknow, an eminent printing house having won several awards in printing excellence. The book was released on April 21, 2006, at a glittering function by Mr Achyutanand Mishra, Director-General, MCRP University, Bhopal, and among those present were mediapersons, government officials, and academicians from university, institutes and others.
  • Nepal: The Ascent to Anarchy : It was a big step forward by MCRF to step into the area of international relations with the publishing and release of this book dealing with the events and circumstances of the last 13 years on the Indo-Nepalese border, the unrest in Nepal and the activities of anti-Indian forces. Written by well-known journalist Bipin Chand Agarwal and edited by Ratan Mani Lal, the book was released by the then National President of the Bharatiya Janata Party, Mr Rajnath Singh, in Lucknow, on December 21, 2006. The book, an account of the events on the Indo-Nepalese border since 1989, spans the period from the beginning of the pro-Khalistan insurgency, and covers the tumultuous years of the rise of the Maoists and the bloodshed in the Nepal ROyal family. It has been hailed as a useful reference guide to Indo-Nepalese affairs.
  • Documentary on conservation : The MCRF produced a documentary on the art and cultural heritage conservation work being carried out by the Indian National Trust for Art and Cultural Heritage (INTACH) and the Indian Conservation Institute (ICI). The documentary was shot in New Delhi and Bhubaneswar, where pioneering work is being carried out on art conservation.
  • The 2007 view : MCRF planned and executed a very special and acclaimed project by bringing out a pictorial calendar to welcome 2007. Essentially a promotional venture, it comprised 12 specially selected paintings and sketches made by school children, markings the 12 months of the year and the visual themes related to each month. The venture was marked by simplicity and colour.
  • Quest : The MCRF provides design consultancy services for a quarterly newsletter, ‘Quest’ with aim of expanding the horizons of homoeopathy. It is published from Lucknow and is distributed all over India.